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Why Professional Testimonials Beat DIY for Healthcare Providers
Want patient testimonials that build trust fast? Asking patients to film their own videos might seem like a quick win, but shaky clips or...

Dustin Sheffield
Apr 161 min read
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Mario's Marketing Take
I was scrolling X today and landed on this post from @UserOnboard . (shown below). He says never mix up features with benefits ever...

Dustin Sheffield
Mar 222 min read
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Health Innovators, Your Bold Ideas Deserve to Be Heard
I’m constantly amazed by people like you—visionaries who refuse to settle for the same old solutions. You’re the concussion clinics...

Dustin Sheffield
Mar 192 min read
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What is Brain Fog—and Can Science Fix It?
If you’ve ever felt like your brain’s stuck in a haze—struggling to focus, forgetting where you parked, or just feeling off—you’re not...

Dustin Sheffield
Mar 132 min read
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Filming Your Testimonial at Home: A Quick Guide for Patients
How to film yourself at home. Sometimes when working to capture patient stories it's not always possible to get you physically on...

Dustin Sheffield
Mar 81 min read
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A Personal Note from Dustin Sheffield: Tidal Media’s New Focus on Health Innovations
I’ve always believed that what we do at Tidal Media should matter—really matter. For years, we’ve told stories and built experiences...

Dustin Sheffield
Mar 72 min read
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Why Great Video Content Takes Time (And Why Tidal Media Is Your Video Production Partner)
At Tidal Media, we’re a dedicated video production company obsessed with creating high-quality video content that turns your vision into...

Dustin Sheffield
Mar 63 min read
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