Braincare Carlsbad pioneers non-invasive brain health solutions, treating autism, depression, and PTSD with cutting edge Magnetic Resonance Therapy. We created a video strategy to showcase their innovative, drug-free approach to transforming lives.

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The Challenge

In a saturated wellness market, Braincare needed to stand out with content that felt authentic and premium, fostering trust while visually highlighting their top-tier brand.  

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Our Video Strategy

From a single impactful shoot, we delivered a versatile content suite:
 

• Hero Video: Crafted a 3 minute 30 second centerpiece weaving multiple patient testimonials and an interview with Dr. Awodele, blending authentic stories with expert credibility.

• Individual Testimonial Videos: Created three 30 to 60 second standalone clips from the testimonials for targeted, emotional engagement.

• Office Showcase Clips: Produced new footage highlighting Braincare’s beautiful office, reinforcing their premium brand image.

• Social Media Clips: Extracted 6 short, shareable clips from the shoot for Facebook and Instagram.

• Staff Headshots: Captured professional headshots to enhance their website and keep the aesthetic cohesive.
   

The genuine emotion in patient and doctor stories built instant trust, resonating with viewers. Paired with polished visuals, the content showcased Braincare’s professional yet approachable identity.

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Amplifying Existing Marketing

 

We equipped Braincare’s social media team with this high quality content, which outperformed their static posts on Instagram and LinkedIn. The engaging videos lowered cost per click by boosting clicks and conversions within their existing ad budget, maximizing impact.

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The Results

 

This authentic, visually stunning approach drove remarkable growth:

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• Increased 500% month over month in leads and inquiries, as trusting viewers turned into bookings.

• Lowered marketing costs through efficient content repurposing, high engagement from one shoot reduced spend on static ads.

• Reduced cost per click, as high quality videos boosted social campaign performance, stretching their existing marketing budget.